The general consensus is that there is enormous potential for improving services if data is properly analysed. However, less than 1% of data in companies is being used. It is becoming more and more important to learn about data science and how it can generate value in your business. In this course, participants will learn what the data science process is and how can they manage and develop a data science process to effectively increase value in their company. We will give them real-life examples of companies that have been successful while implementing data science services and also show them innovative business models that have been developed around data science.