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01 October 2019

InnoBlog: Design, Validate, Repeat

“Sell me this pen”

The success of a product is often correlated with its sales and profit margin. I belonged to the school of thought that utmost effort is put into convincing customers to buy a product, for it to be successful. According to me, the sales team is what drives any company up or down.

My point of view got completely overturned during my Innovation & Entrepreneurship journey, at ESADE Business School. Before any product is developed, it is necessary to understand what is currently missing in the product field. Customer first is a concept we all are familiar with, but what the customer exactly needs, can only be understood by talking to them.



Make the product successful

Breaking our pre-conceived notions

Keeping personal favourites aside

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