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Relevant markets:

Solar PV

Animal-friendly green energy

The need

A vegan lifestyle implies buying vegan food and preparing vegan meals, but what about vegan electricity to cook them? Green energy is not necessarily vegan: wind power and hydro have a negative impact on animals, bio-gas requires industrial farming. VeganStrom is an animal-friendly alternative.

The solution

Veganstrom provides a revolutionary new choice to vegan end-customers. In teaming up with the trusted animal rights group PETA, Greenstone Energy has determined that mainly solar PV & geothermal do not harm animals and so supplies end customers with 100% vegan green electricity, helping the 1.3 million vegans in Germany live a complete vegan life.

The value proposition

• Green power that suits a vegan lifestyle.
• Harmless to animals.
• No legacy burden: without billions invested in conventional power generation nor large volume of wind and hydro assets.
• Authentic and trustworthy for customers.

Commercialised by

GreenStone Energy GmbH Manteuffelstrasse 77 — 10999 Berlin https://www.veganstrom.com/