Gensoric GmbH

Willpower – use not reduce CO2 to produce your own fuel @ home!

Gensoric introduces the worldwide first residential power-to-liquid and CO2 usage system. Our willpower system empowers everybody to produce his own fuel at home from surrounding resources: CO2, H2O and electricity. The core is a patent-protected electro-biocatalytical process technology to convert atmospheric CO2 into methanol. The clean and easy-to-handle energy carrier methanol can be stored and used for heating or electricity generation.

The need

The willpower system is the one addressing the need for decentralized energy storage at mid and small scale. The willpower system offers a storage capacity above the one of batteries. It allows storing energy for days or months.

The solution

2016-06-22-gensoric-willpower-SystemWillpower’s aim is to substitute fossil fuel for heating – not only for private house owners. But they are the first strategic market that willpower is targeting because of its size and sales potential, respectively (mass market).

The value proposition

The following features provide the highest value for the users:

  • Real independency from fossil fuels, generate the fuel you need by your own at competitive, plannable and non-volatile costs, competitive at 6ct/kWh(natural gas price)
  • Contribute to a CO2-neutral economy – reducing CO2 emissions at home for everyone
  • Store excess renewable energy over days and weeks raise economic viability of (already installed) PV systems

The team


2016-06-22-gensoric-willpower-CEO-Lars KruegerLars Krüger
Lars Krüger is the business manager at Gensoric GmbH studied Industrial engineering and holds an MBA of HHL (Germany) and EADA (Barcelona/ Spain). Lars is alumni of the MIT Sloan School of Management Technology Entrepreneurship Program. He is co-founded and has been involved creating, implementing, and verifying the business model for Gensoric GmbH. Lars builds on 10 years professional experiences he has gained with Gensoric GmbH in successful turning R&D projects (WK-Potential, HiC@re) into valuable products and services. His main areas of expertise are electrochemical and electrical technologies and devices.

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Gensoric GmbH
Gerhart-Hauptmann-Straße 23
18055 Rostock